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August 21, 2023
/ RE Insights /

Creative Strategies for Getting Listings When Inventory Is Low

Creative Strategies for Getting Listings When Inventory Is Low

We understand the challenges you face in obtaining listings in a market with limited inventory. However, don't give up just yet—where there's determination, there's always a solution! In this blog post, we will reveal some innovative and unconventional strategies to help you secure those desirable listings, even in a competitive housing market.

Network Overdrive

62322279695e1dd96341a71a_16 - client workflowsRemember, it's not just about your knowledge and expertise, but also about building strong connections. Elevate your networking efforts by actively participating in local events, workshops, and community gatherings. Take the opportunity to establish relationships with professionals such as contractors, interior designers, and local business owners. These individuals have deep roots in the community and may be acquainted with potential sellers who are considering a move. A positive recommendation from them could be the key to unlocking new listing opportunities.

Love Letters

Love letters to potential sellers? Absolutely! But let's up the impact. Create personalized video messages or thoughtful digital presentations that showcase the unique charm and value of their property. Share your genuine enthusiasm for finding the perfect buyer for their home. A little heartfelt effort can make a significant impact in capturing the attention of homeowners who may be undecided.

Virtual Staging Magic

61d6213fab499641953e97d0_619d183a77af5e384d053acb_13-blog-header-0_17 releaseLow inventory doesn't mean you can't showcase a variety of home styles. Enter virtual staging. Utilize this technology to transform empty rooms into captivating, furnished spaces. Buyers can envision the potential, and sellers can see how you're willing to go the extra mile to make their property shine—even before the photoshoot. Create examples from your existing listings or from previous sales and present them to your potential client. Or go even further—ask your potential client to let you take some photos and show them what you can do.

Neighborhood Watch

Keep a close eye on neighborhoods where you'd love to have a listing. Get creative with door-knocking in a respectful and socially distant way, and of course always be safe. (If you've never door-knocked before, do some research first on best practices for success and for safety.) Offer valuable insights about the current market trends and share how your expertise could help homeowners navigate the selling process seamlessly.

Community Storytelling

Tap into the power of storytelling. Feature properties on your website or social media with captivating narratives about the neighborhood, the history of the home, and its unique features. Potential sellers might be drawn to your ability to showcase their property in an engaging and authentic way, setting you apart from the crowd.

Reverse Prospecting

Flipping the script here! Use your CRM and connections to identify potential buyers in your database who might be interested in living in specific neighborhoods. Reach out and let them know about the low inventory and the exciting opportunity to move into their dream area. They might be more willing to sell and make the move when they know there's a motivated buyer ready to pounce. Come to them with listings from their dream area in hand, because inventory is likely low there, too. 

The Power of Pop-Up Open Houses

Get creative with pop-up open houses. Host themed events, like a "Sunday Brunch in Your Future Backyard" or a "Family Fun Day" in a spacious living area. Promote these events through social media, local publications, and community boards. It's not just an open house—it's an experience that potential sellers won't want to miss. In other words, create an open house that draws in more than potential buyers. 

Expert Insight Sessions

61d6212423c933fd9c6e7889_60ba418d17f8ca33d4a9ef11_blog-illustration-5-v2Position yourself as the local real estate expert by hosting informative sessions about the market, selling tips, and the current state of the industry. These sessions could be webinars, live Q&A sessions, or even in-person workshops (when safe to do so). Establishing yourself as a knowledgeable resource can attract potential sellers who appreciate your insights and guidance.

Creative Collaborations

Team up with local businesses for mutually beneficial collaborations. Consider partnering with a home improvement store for a DIY home staging workshop, or collaborate with a local bakery to offer treats at your open houses. These partnerships can help you reach a wider audience and create memorable experiences for potential sellers.

Wrapping It Up

In a low inventory market, the key is to stand out from the crowd and showcase your dedication to going above and beyond for your clients. By getting creative and thinking outside the box, you can position yourself as the go-to agent for homeowners looking to make a move. So, agents and teams, go forth and conquer that low inventory landscape with these ingenious strategies!

Ready to turn the real estate game on its head? Let your creativity lead the way and watch those listings roll in. Happy listing hunting!

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